Brandscan

Every sponsor placement, verified on air.

Brandscan watches your live broadcast, checks every graphic, sign, and announcer read against what you sold, and gets proof to sponsors before the crew leaves the arena.

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Built for MLB, NBA, NFL, NHL, and WNBA broadcasts, and flexible enough for any other broadcast environment.

Live broadcast footage: Brandscan tags each sponsor element the moment it appears on screen.

Sponsor auditing shouldn’t start after the game ends.

Most teams still confirm sponsor delivery by scrubbing through recordings the next day. It’s slow, it misses things, and a missed placement found a week later is a much harder conversation.

Brandscan does that work live, while the game is still on. Your sales and partnership teams know what aired, what didn’t, and what’s owed, the same night.

One game night with Brandscan

  1. Pregame

    Inventory is scheduled

    Every billboard, feature, linescore, and read sold for tonight is already on the traffic calendar.

  2. Live

    Every placement is detected

    Brandscan analyzes the program feed in real time and logs each graphic, overlay, and spoken read as it airs.

  3. Final

    Delivery is reconciled

    Delivered placements are marked filled. Missed hits and competing-brand conflicts are flagged for make-goods.

  4. Postgame

    Sponsors get proof

    Proof-of-performance reels and PDF or Excel reports go to sponsors and agencies before the trucks roll.

It sees what your sponsors paid for.

Computer vision and speech-to-text work together, so Brandscan catches placements on screen and on mic, and tells broadcaster graphics apart from arena signage and commercial spots.

33 28 SPONSOR Scoreboard graphic4.9s on screen

Broadcast graphics

Scorebugs, L-bars, lower thirds, and virtual turf mats inserted by the broadcaster, each logged with its own timing and screen share.

BRANDSPONSORBRANDSPONSORBRANDSPONSORBRANDSPONSORBRANDSPONSOR Dasher boardArena signage LED ribbonIn-arena display

Sponsored segments and signage

Gameflow, billboard, and Staylive placements, plus dasher boards and LED ribbons, each classified on its own.

21:33:0421:33:11 Closing billboard read Read 1 of 3 “…brought to you by Sponsor, proud partner of…” Matches contract script copy

Announcer reads

Every spoken sponsor mention is transcribed and checked against the contract script copy.

From the season plan to the sponsor report

Oct 22HomeOct 24AwayOct 26HomeTonightOct 29Oct 31AwayNov 2HomeOpen billboardSponsor ASponsor DSponsor BSponsor CSponsor DSponsor BSponsor ESponsor AFeatureSponsor CSponsor DSponsor ESponsor CSponsor ASponsor BSponsor CSponsor ALinescoreSponsor ESponsor ASponsor DSponsor BSponsor CSponsor DSponsor BSponsor EGameflowSponsor BSponsor ESponsor CSponsor DSponsor ESponsor CSponsor ASponsor BClosing billboardSponsor DSponsor ESponsor ASponsor DSponsor BSponsor CSponsor DSponsor B

Plan the whole season’s inventory

Lay out every sponsor element across every game in one traffic calendar, from opening and closing billboards to features, linescores, and virtual signage. Because Brandscan knows what should air, it can tell you exactly what didn’t.

SPONSOR FEATURE Player of the game y 70% x 58% On-screen time 6.6s 20:5021:00 Exclusivity check passed No competing brands on screen during this placement Feature placement Sponsor A, 2nd period Screen positionLower rightShare of frame9.8%Duration6.6sOcclusion12%Visual stabilityHigh Filled Counted toward the contract

Verify every placement, frame by frame

Each hit is logged with its screen position, share of the frame, duration, occlusion, and visual stability. Delivered placements are marked filled, missed ones trigger make-good reconciliation, and competing brands are flagged for exclusivity.

Brandscan proof-of-performance view for Chipotle, playing the sponsored feature with its on-screen metrics

Show sponsors exactly what they got

Send each partner a proof-of-performance reel cut from the actual broadcast, with the metrics for every placement, plus PDF or Excel reports. It’s ready the same day, not the following week.

Share of voice 20.8% Sponsor A Against 10 other sponsors on the same broadcast Viewers when each placement aired Nielsen audience by broadcast minute 0125K250K375K 230K 6:10 pm8:20 pm10:30 pm Sponsor A placement 56.8s total screen time

Measure the value of every exposure

See total screen time, share of voice against the other sponsors on the broadcast, and media value, with Nielsen viewership lined up against the moment each placement aired.

Plugs into the feed you already produce

Brandscan runs on VideoShip’s cloud, fed by the same technology that powers iNet.Live and the iNet.Sport Media Hub.

  1. Ingest

    iNet.Live captures the program feed from the truck, venue, or studio over IP, with dual-path redundancy so no frames are dropped. Compact appliances take 2, 4, or 8 HDMI/SDI inputs.

  2. Analyze

    VideoShip’s cloud runs computer vision and speech-to-text on the feed as it arrives, separating overlays from signage and catching live announcer reads.

  3. Deliver

    Watch results in real time, clip any moment, and export reports. Data is kept long-term, so you can look back across the season.

See Brandscan on a broadcast like yours.

Tell us about your broadcasts and sponsor inventory, and we’ll set up a walkthrough.